Monday, May 20, 2013

Steiff Germany 1957 Brochure - Collectible Animals Featured!

Steiff Germany 1957 Catalogue Brochure and the Collectible Animals Featured!


Steiff is the most recognized brand in the realms of Teddy Bear and other soft toy Collecting!  Founded in Germany in 1880 by Margarete Steiff, a seamstress, the "Teddy Bear" as we know it, was designed and invented by her nephew Richard in 1902. Steiff has designed and produced nearly EVERY animal found on Earth over the ensuing decades!

The 1957 Issue of the Steiff Brochure, in English for the American market.

Known as the "Button in Ear" Brand (in German: "knopf-im-ohr"), the button was created in 1904 by Margarete's nephew Franz to distinguish Steiff animals from other producer's of the day, and continues to be the Steiff trademark.

As pictured on the cover of the brochure, Steiff "Arco" the German Shepherd. 1957 was his debut!  He continued to be issued in mohair plush, in this lying position, with cute lolling felt tongue, in three sizes through 1976.

Steiff Susi Cat, shown in the brochure in two sizes (top left). 1957 was not her debut. Susi has been issued since the 1940s.


This sweet little Steiff Susi Cat (left) was an earlier and smaller issue (10 cm or 4 inches tall) than Susi (right), who also sports her nickel ear button and yellow ear tag (14 cm or 5.5 inches tall).







Steiff Snobby Poodle, available in Black, Grey and White in various sizes. Top and middle of the brochure.




In the larger sizes, Steiff Snobby Poodle is fully jointed (head swivels, legs move). In the medium sizes, just the legs are jointed, and in the smallest size Snobby is unjointed.  Examples shown, of all three mohair colours available!


As shown in the top row of the brochure, a little Steiff Elephant (10 cm or 4 inches) but this fellow is a little more modern than the pictured 1950s issue.

Though an older Steiff Elephant (7 cm or 2.75 inches tall), this little fellow is a special issue from the late 1950s, with the Steiff Logo featured on his red saddle!







Shown on the third row of the brochure, Steiff Lamby Lamb in wool plush. This is a more recent larger version (22 cm or 8.75 inches tall), she has pretty green glass eyes!












A lesser known Steiff collectible, is their line of Wool Miniatures. Actually made from woolen yarn pom poms!  For those with limited room for their Collectible displays, the miniatures are a great idea!

  

A Woolen and Felt Miniature Steiff Snobby Grey Poodle, as shown on row three of the brochure. He is so tiny (6 cm or 2 3/8 inches tall) his button and yellow tag is looped around his body! Woolen Snobby had his debut in 1955.










Shown on the bottom row of the brochure, two sizes of the Steiff Woolen Chick (6 cm & 4 cm or 2 3/8 inches & 1 1/2 inches tall).  Button and yellow tag is looped around Chick's leg. 







As shown on row four of the brochure, is Steiff Woolen Duck (6 cm or 2 3/8 inches tall). In 1971, his metal legs were replaced with plastic legs. Most of the Woolen Miniatures have swivel heads and accents of felt for beaks, tails, wings. 






And just for fun, here is a Steiff Mohair Plush and felt Jocko Chimpanzee Hand Glove Puppet! Jocko is shown at the top of the brochure page. One of Steiff's more popular animals, and this fellow is extra special for being a puppet!

Many of the Steiff Animals shown here are available at Mandicrafts!

Happy Hunting!
Bear Hugs,
Mandy
Mandicrafts
©mandicrafts

5 comments:

  1. Such an interesting article, I love all the pictures. You have one beautiful collection on your hands, thanks for sharing.

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  2. Thank you! Steiff ARE wonderful! :)
    Mandy

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  3. Lovely article. I saw my "Brownie" Teddy bear on the Roadshow trailer clip this morning. I had that bear and abused it terribly from when I was 3 until I was 6. Since I'm 70 now you can do the math. Mom tore the button out. She was concerned I might try to eat it.

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    1. Hope you still have Brownie? Even abused he is VERY old LOL and you have the provenance!

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  4. I grew up with Steiff. I wish we had more. I'm pretty sure my mom has a tiger and it goes back to the 50s.

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